Sprekers bij Summer Outdoor Inspiration: Next level B2B loyalty

Rob, holding a Master’s degree in Communication and Information Sciences from Tilburg University, is a results-driven digital transformation leader with over a decade of expertise in marketing & sales, IT, and customer experience. Currently, Rob serves as the Digital Sales Experience Manager & Global Lead CRM at DSM-Firmenich, where he leads several digital initiatives for the Animal Nutrition & Health unit. In this role, he specializes in CRM transformation, customer 360 strategies, and enhancing digital sales tools and reporting overall. Rob is a strategic thinker with a large focus on business growth by elevating both employee and customer experiences. At DSM-Firmenich, Rob held several key roles, including Digital Solution Architect for Marketing & Sales and Manager of Digital Marketing Platforms & Tools. In these positions, he was responsible for M&S architecture and worked on several initiatives directly impacting customer and employee experience. Prior to joining DSM-Firmenich, Rob gained extensive experience at Signify and Philips Lighting, where he played crucial roles in digital marketing strategy, (digital) service delivery, and project management. As Chairman of the B2B Digital Marketing Association in the Netherlands, Rob facilitated the sharing and discussion of current practices and future trends among senior marketing professionals.