Programma van THE INC Industry Day – Technology enhanced experience – human robot interaction

Mark Scholten, PhD, is a researcher at Hogeschool Utrecht, where he leads the #samendigitaal program that aims to enhance digital skills and competencies in education and society. He holds a PhD in psychology, health and technology from the University of Twente, where he studied the use of virtual humans as support providers in eHealth and e-learning environments, using dynamical systems and complexity theory as his theoretical framework.

John Ottersbach, PhD. is a data native and experienced management consultant at APG Financial, where he leads the transformation of data and customer services, focusing on digital transformation and data value chain. He holds a Ph.D. in elementary particle physics from the University of Amsterdam

Turistec is an international cluster of Tourism and Information Technology based in Majorca. Turistec improves the competitiveness of its 103 members by promoting digital transformation business knowledge and collaboration. This partnership represents 260K professionals and 46K M€ turnover. In our speech, we depict the changes in the Tourism ecosystem and how Turistec members are contributing to this ecosystem. Particularly, we overview some cases where information technology enhances customer experiences of some selection of Turistec members. Turistec will be represented by Prof. Carlos Juiz from the University of the Balearic Islands as the Vice President for Research and Talent at the Turistec cluster.