In customer experience and service design, we often strive to improve “the” customer journey—one experience designed to suit all. But let’s face it: customers aren’t all the same. They have different needs, preferences, and expectations. So why do most CX strategies still treat them as if they are?

Join us for an interactive roundtable session where we’ll explore how to break away from the one-size-fits-all approach and start designing experiences and journeys that truly adapt to different customer needs.

We’ll discuss:

• Why personalization efforts so often fall flat
• A tangible framework to start personalizing CX in a structured, scalable way
• How to leverage customer data to drive meaningful differentiation

We’re also excited to welcome Daniel Heer of Zeotap, the EU-based, privacy-first Customer Data Platform. Daniel will share how integrating your customer data can unlock the ability to personalize based on actual, not assumed, customer differences.

Let’s move from personalization attempts to personalization that works.

EVENT DETAILS

Date: Tuesday, May 13th
Time: 15:00 – 18:00 (doors open at 14:30)
Location: Essense Office, James Wattstraat 100, Amsterdam
Costs: Free
Register here: https://essense.eu/nl/events/personalising-customer-data-with-zeotap/