Karen Rozenbaum
Karen is Lead Service Designer @Adidas. 14 years of experience working with Design Strategy, Brand Experience, Shopper Marketing, collaborating with the biggest HPC companies in Latam, food in the Middle East, healthcare and public organizations in the UK, retail in Sweden, and tech start-ups in Israel. Mastered in Service Design from the Royal College of Art, was a consultant at EY Seren in London, and recently moved to Amsterdam to join adidas as their first internal service designer. A human-centric driven, detail-oriented and resilient person, with great stakeholder management ability, brings a fresh perspective to the projects, building on her extensive background in brand and communication strategy.